Québec Apple Marketing Survey

The Institut de la statistique du Québec is a government agency whose mission is to produce, analyze and disseminate official, objective, high-quality statistics on various aspects of Québec society.

To participate in the survey:

• Go to: statistique.quebec.ca/apple
• Enter your identifier
• Create a password
• Complete the online questionnaire

Since most of the questions will require you to look up some information, we strongly recommend that you fill out the paper questionnaire beforehand.

Printable version of the questionnaire:
statistique.quebec.ca/en/fichier/021-questionnaire.pdf

The Institut de la statistique du Québec will follow up by phone with the participants who have not submitted their online questionnaire.

For quality and training purposes, telephone interviews with Institut de la statistique du Québec agents are recorded. If you do not want the interview to be recorded, simply notify the agent at the beginning of the call.

Your business was selected because it operates an orchard with at least 50 apple trees in Québec. The survey sample is based on the Producteurs de pommes du Québec registration file and on historical information.

Yes. Your participation is essential because it will allow us to obtain high-quality data. We want to get as accurate a picture of the situation as possible, because the average sale price of apples depends on the quantity of apples grown in Québec. The reports produced based on your answers will also provide the apple industry with key information for optimizing apple marketing.

As set out in section 11 of the Act respecting the Institut de la statistique du Québec, the Chief Statistician has the right to determine which requests for information are to be considered mandatory if such information is deemed necessary to produce reliable statistics. It was determined by the Chief Statistician that this survey should be mandatory.

As a result, you are legally obligated to take part in the survey. Under this Act, anyone asked to provide the Institut de la statistique du Québec with information deemed mandatory must do so within the prescribed timeframe and in the prescribed format.

You can view the Act respecting the Institut de la statistique du Québec on Publications Québec’s website.

The Act respecting the Institut de la statistique du Québec guarantees that the information you provide will be kept confidential and will only be used for statistical purposes. All Institut employees have been sworn in before a commissioner and are bound to maintain secrecy and confidentiality.

The survey results will be sent to Statistics Canada, which will integrate them into its study on Canadian apple production. However, no individual data will be provided to that agency. All data will be aggregated to protect the anonymity of participants. This information cannot be used to identify you or to make administrative verifications.

You can call the Institut de la statistique du Québec toll-free at 1-800-561-0213.

You can view statistics that have already been released on apple marketing in Québec at statistique.quebec.ca/en/document/highlights-from-the-quebec-apple-marketing-survey.

Statistics for 2025 will be made available in January 2027.

For more information about the survey, please contact the Direction de la gestion de la collecte by email at collecte@stat.gouv.qc.ca or by telephone at 1-800-561-0213 (toll-free).

Please mention the name of the survey indicated on your invitation letter or in the email you received, as well as your name, file number, and contact information.

You can reach us Monday to Friday between 8:30 a.m. and 4:30 p.m.