Québec Apple Marketing Survey

    2022 Harvest

    The objective of the survey is to obtain performance indicators to monitor trends in this industry.

    Frequently asked questions


    What is the Institut de la statistique du Québec?

    The Institut de la statistique du Québec, also known as Statistique Québec, is a government agency whose mission is to produce, analyze and disseminate official, objective and quality statistics on various aspects of Québec society.

    How do I participate in the survey?

    Since most questions require searching for information, we strongly suggest that you start by filling out the paper version of the questionnaire which is available here:

    Statistique Québec will contact the participants who have not submitted their questionnaire to obtain their answers by phone. If you are not available when we call, you can let us know what time would be more convenient for you.

    Are telephone interviews recorded?

    For quality and training purposes, telephone interviews with Statistique Québec agents are recorded. However, if you do not want the interview to be recorded, simply notify the agent at the beginning of the call.

    Why was my business chosen?

    The survey frame was created from the registration file of the Producteurs de pommes du Québec (Québec apple producers) and historical informaation.

    Who is this questionnaire sent to?

    The Institut de la statistique du Québec sends a survey questionnaire to each orchard operator selected for the 2022 harvest.

    Do I have to take part in this survey?

    Yes. Your participation in the survey is essential to ensure data quality. It’s important to get an accurate picture of the situation, because the average sale price of apples is based on the quantity of apples produced in Québec. The reports prepared based on your answers also provide the apple industry with key indicators for optimizing apple marketing.

    As set out in section 11 of the Act respecting the Institut de la statistique du Québec, the Chief Statistician has the right to determine which requests for information are to be considered mandatory if he deems that such information is necessary to produce reliable statistics. The Chief Statistician has declared this survey to be mandatory.

    As a result, you are legally obligated to complete the survey. Under this Act, any person receiving a request for information by the Institut de la statistique du Québec to which a reply is mandatory must provide the information requested by the prescribed deadline and in the prescribed format.

    What is Statistique Québec’s privacy policy?

    The Act respecting the Institut de la statistique du Québec guarantees that the information you provide will be kept confidential and will only be used for statistical purposes. All Statistique Québec employees have taken an oath before a commissioner and are bound to maintain the secrecy and confidentiality of the data they collect.

    Will you share my answers with other individuals or organizations?

    The survey results are sent to Statistics Canada, who integrates them into its study on Canadian apple production. However, no individual data will be provided to that agency. All data will be aggregated to protect the anonymity of respondents.

    How can I make sure you are from Statistique Québec?

    You can call Statistique Québec toll-free at 1-800-561-0213.

    When will the survey results be made available?

    You can view statistics on apple marketing in Québec for 2021 on our website at https://statistique.quebec.ca/en/fichier/highlights-quebec-apple-marketing-survey-2021-harvest.pdf

    Statistics for 2022 will be available in January 2024.

    How can I get more information about the survey?

    For more information about the survey, please contact the Direction de la gestion de la collecte by e-mail at collecte@stat.gouv.qc.ca or by phone at 1-800-561-0213 (toll-free). Please mention the name of the survey printed on your invitation letter, as well as your name, file number, and contact information where we can reach you. You can reach us Monday to Friday from 8:30 a.m. to 4:30 p.m.

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