As part of Québec’s Digital Culture Plan and in accordance with the objectives of the France-Québec mission on discoverability, the Ministère de la Culture et des Communications mandated the Institut de la statistique du Québec to carry out a survey on how people who consume cultural products discover them and who uses the Internet to discover these products.
Frequency and editions
One-time survey.
Type of survey
Cross-sectional survey.
Target population
All persons aged 15 and over living in non-institutional dwellings in Québec. This includes persons living in private dwellings, those living in non-institutional collective dwellings (senior residences, convents, etc.), and those living in Indigenous communities other than communities located in the health regions of Nunavik and Terres-Cries-de-la-Baie-James.
Persons living in institutional collective dwellings (hospitals, CHSLDs, youth centres, rehabilitation centres, etc.) as well as those living in the health regions of Nunavik and Terres-Cries-de-la-Baie-James are not covered by the survey.
Sampling and data collection
Survey frame: Insured persons registration file of the Régie de l’assurance maladie du Québec
Sample size: 5,400 people
Number of respondents: 2,754 completed questionnaires
Data collection mode: Telephone and web
Data collection period: March 27 to June 26, 2023
Response rate: 53%
Themes or topics
- Frequency of consumption of TV shows, movies, music, books and podcasts
- Use of Internet to discover cultural content
- Sources and means used to discover cultural content
- Use of streaming platforms
- Use of personalized recommendations
- Language used to search for and discover cultural content on the Internet
- Importance given to French-language tools and sources for discovering cultural content
- Main language used to consume cultural content
- Share of consumption of French-language Québec cultural content
- Sources and means used to discover French-language Québec cultural content
- Sources that provide the best results for discovering French-language Québec cultural content
- Ease of finding French-language Québec cultural content on non-Québec streaming platforms
- Desire for visibility of French-language Québec cultural content on non-Québec streaming platforms
Technical and methodological information
See also
Microdata files available at the Centre d’accès aux données de recherche de l’Institut de la statistique du Québec (CADRISQ).
