Québec, July 8, 2021. – In 2020, in Québec, sound recording sales in album equivalent units totalled 2.3 million units, a 36% drop from 2019. This was the largest annual decline in sales in 10 years. Sales of all types of products were down from 2019: CDs (-48%), vinyl records (-14%), digital albums (-16%), and digital tracks (-23%).
However, during this year marked by the pandemic, music streaming across Canada continued its upward trend, growing by 16% in 2020. This was revealed in Optique culture No. 76 published today by the Observatoire de la culture et des communications of the Institut de la statistique du Québec.
Sound recording sales by type of product in Québec and number of music streams in Canada, 2015 to 2020
1. Thirteen digital tracks equal one album.
Source: Nielsen Music / MRC Data. All rights reserved.
Sound recording sales were particularly affected during the first weeks of the pandemic. Compared to March 13, 2020, the day the health emergency was declared:
In 2020, the share of Québec products in sound recording sales stood at 49% (50% in 2019). This share varied by medium:
Among Québec album sales, the share held by French-language products was 63% in 2020, down from 65% in 2019.
Although a breakdown of music streaming data is not fully available for Québec, the statistics compiled by Nielsen Music / MRC Data allow us to establish Québec artists’ share in the number of streams for all of Canada:
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